Journal of Management Information Systems
Keyword: celebrity endorsement
Keyword Index
List of articles:
Yuan, Lingyao (Ivy),
Kim, Antino,
Seymour, Mike,
and
Dennis, Alan R
Celebrity-as-a-Service: Trust and Willingness to Use Digital Twins for Customer Service
Journal of Management Information Systems
Vol. 43 No. 2 2026
pp. 335-367