Journal of Management Information Systems
Keyword: long-tail strategy
Keyword Index
List of articles:
Sapra, Amar
and
Kumar, Subodha
Assortment Planning at an Omni-Channel Retailer: Long-Tail Strategy, Demand Fulfillment Level, and Primary Channel
Journal of Management Information Systems
Vol. 42 No. 4 2025
pp. 1206-1242