Journal of Management Information Systems
Keyword: firm-generated content
Keyword Index
List of articles:
Hu, Yuheng,
Xu, Anbang,
Hong, Yili,
Gal, David,
Sinha, Vibha,
and
Akkiraju, Rama
Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content
Journal of Management Information Systems
Vol. 36 No. 3 2019
pp. 893-930