Journal of Management Information Systems
Keyword: enticement
Keyword Index
List of articles:
Yi, Cheng,
Jiang, Zhenhui (Jack),
and
Benbasat, Izak
Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design
Journal of Management Information Systems
Vol. 31 No. 4 2015
pp. 213-242