Journal of Management Information Systems
Keyword: commoditization
Keyword Index
List of articles:
Granados, Nelson F,
Kauffman, Robert J,
Lai, Hsiangchu,
and
Lin, Huang-chi
Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict
Journal of Management Information Systems
Vol. 28 No. 2 2011
pp. 39-74