reintermediation

• Granados, Nelson F. , Kauffman, Robert J. , Lai, Hsiangchu and Lin, Huang-chi
  Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict
  Journal of Management Information Systems
  Vol. 28 No. 2 , Fall 2011 , pp. 39 - 74

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