marketing information systems

• Goslar, Martin D.
  Capability Criteria for Marketing Decision Support Systems
  Journal of Management Information Systems
  Vol. 3 No. 1 , Summer 1986 , pp. 81 - 95

• Li, Eldon Y. , McLeod, Raymond and Rogers, John C.
  Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future
  Journal of Management Information Systems
  Vol. 10 No. 1 , Summer 1993 , pp. 165 - 192

• McLeod, Raymond and Rogers, John C.
  Marketing Information Systems: Their Current Status in Fortune 1000 Companies
  Journal of Management Information Systems
  Vol. 1 No. 4 , Spring 1985 , pp. 57 - 75

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