associative network model of memory

• Lowry, Paul Benjamin , Vance, Anthony , Moody, Greg , Beckman, Bryan and Read, Aaron
  Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites
  Journal of Management Information Systems
  Vol. 24 No. 4 , Spring 2008 , pp. 199 - 224

The JMIS site is designed, constructed and maintained using RMM technology