Journal of Management Information Systems
online word of mouth
List of articles:
Awad, Neveen F.
and
Ragowsky, Arik
Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders
Journal of Management Information Systems
Vol. 24 No. 4 , Spring 2008
, pp. 101 - 121
Keyword Index
The JMIS site is designed, constructed and maintained using
RMM technology