market segmentation

• Riggins, Frederick J.
  A Multichannel Model of Separating Equilibrium in the Face of the Digital Divide
  Journal of Management Information Systems
  Vol. 21 No. 2 , Fall 2004 , pp. 161 - 179

• Ghose, Anindya , Telang, Rahul and Krishnan, Ramayya
  Effect of Electronic Secondary Markets on the Supply Chain
  Journal of Management Information Systems
  Vol. 22 No. 2 , Fall 2005 , pp. 91 - 120

• Bhargava, Hemant K. and Choudhary, Vidyanand
  Information Goods and Vertical Differentiation
  Journal of Management Information Systems
  Vol. 18 No. 2 , Fall 2001 , pp. 89 - 106

• Clemons, Eric K. , Croson, David C. and Weber, Bruce W.
  Market Dominance as a Precursor of a Firm's Failure: Emerging Technologies and the Competitive Advantage fo New Entrants
  Journal of Management Information Systems
  Vol. 13 No. 2 , Fall 1996 , pp. 59 - 75

• Jones, Joni L. , Easley, Robert F. and Koehler, Gary J.
  Market Segmentation Within Consolidated E-Markets: A Generalized Combinatorial Auction Approach
  Journal of Management Information Systems
  Vol. 23 No. 1 , Summer 2006 , pp. 161 - 182

• Clemons, Eric K. and Weber, Bruce W.
  Segmentation, Differentiation, and Flexible Pricing: Experiences with Information Technology and Segment-Tailored Strategies
  Journal of Management Information Systems
  Vol. 11 No. 2 , Fall 1994 , pp. 9 - 36

• Raghunathan, Srinivasan
  Software Editions: An Application of Segmentation Theory to the Packaged Software Market
  Journal of Management Information Systems
  Vol. 17 No. 1 , Summer 2000 , pp. 87 - 114

The JMIS site is designed, constructed and maintained using RMM technology