consumer welfare

• Dewan, Rajiv M. and Freimer, Marshall L.
  Consumers Prefer Bundled Add-Ins
  Journal of Management Information Systems
  Vol. 20 No. 2 , Fall 2003 , pp. 99 - 111

• Thatcher, Matt E. and Pingry, David E.
  Understanding the Business Value of Information Technology Investments: Theoretical Evidence from Alternative Market and Cost Structures
  Journal of Management Information Systems
  Vol. 21 No. 2 , Fall 2004 , pp. 61 - 85

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