product positioning

• Aron, Ravi and Clemons, Eric K.
  Achieving the Optimal Balance Between Investment in Quality and Investment in Self- Promotion for Information Products
  Journal of Management Information Systems
  Vol. 18 No. 2 , Fall 2001 , pp. 65 - 88

• Clemons, Eric K. , Gao, Guodong Gordon and Hitt, Lorin M.
  When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
  Journal of Management Information Systems
  Vol. 23 No. 2 , Fall 2006 , pp. 149 - 171

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