signaling

• Aron, Ravi and Clemons, Eric K.
  Achieving the Optimal Balance Between Investment in Quality and Investment in Self- Promotion for Information Products
  Journal of Management Information Systems
  Vol. 18 No. 2 , Fall 2001 , pp. 65 - 88

• Hoxmeier, John A.
  Software Preannouncements and Their Impact on Customers’ Perceptions and Vendor Reputation
  Journal of Management Information Systems
  Vol. 17 No. 1 , Summer 2000 , pp. 115 - 140

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