Journal of Management Information Systems
Vol. 10 No. 1, Summer
1993
pp. 165 - 192
Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future
Li, Eldon Y.
, McLeod,
Raymond
and Rogers,
John C.
Abstracts are available only for articles that have been published since Summer 1995
Key words and phrases
:
computer usage
, decision support
systems
, marketing functions
, marketing information
systems
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